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Lapierre, J. (janvier 1996). Market orientation concept in a R-D high-tech context [Communication écrite]. 5th annual frontiers in services conference, Nashville, TN. Non disponible
Lapierre, J. (1996). Service quality: the construct, its dimensionality and mesurement. Advances in services marketing and management: research and practice, 5, 45-70. Lien externe
Lapierre, J., & Deslandes, S. (janvier 1996). Rôle de facteurs relationnels dans l'évaluation d'un service professionnel et le maintien d'une relation à long terme avec le prestataire [Communication écrite]. Association des Sciences administratives du Canada (ASAC), Montréal, Québec. Non disponible
Lapierre, J., & Deslandes, S. (janvier 1996). Role of relational factors in the evaluation of a professional service and the maintenance of a long-term relationship with the service provider [Communication écrite]. 12th international conference on industrial marketing and purchasing (IMP), Karlsruhe, Germany. Non disponible
Lapierre, J., & Filiatrault, P. (1996). An analysis of the foundations of research on the quality of professional services to organizations. Dans Kunst, P., & Lemmink, J. (édit.), Managing service quality. Vol. II (p. 97-108). Non disponible
Lapierre, J., & Hénault, B. (1996). Bi-Directional Information Flow for Effective R&D/Marketing Integration: A Canadian Telecom Firm Experience. Journal of Product Innovation Management, 13(2), 152-166. Lien externe
Lapierre, J., Filiatrault, P., & Chebat, J. C. (janvier 1996). Value strategy rather than quality strategy: a case of business-to-business professional services [Communication écrite]. SIAR, Montréal, Québec. Non disponible
Lapierre, J., Filiatrault, P., & Perrien, J. (1996). The research on service quality evaluation: evolution and methodological issues. Journal of retailing and consumer services, 3(2), 91-98. Lien externe
