Jozée Lapierre and Brigitte Hénault
Article (1996)
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| Department: | Department of Mathematics and Industrial Engineering |
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| PolyPublie URL: | https://publications.polymtl.ca/31136/ |
| Journal Title: | Journal of Product Innovation Management (vol. 13, no. 2) |
| Publisher: | Blackwell Publishing |
| DOI: | 10.1111/1540-5885.1320152 |
| Official URL: | https://doi.org/10.1111/1540-5885.1320152 |
| Date Deposited: | 18 Apr 2023 15:24 |
| Last Modified: | 08 Apr 2025 06:51 |
| Cite in APA 7: | Lapierre, J., & Hénault, B. (1996). Bi-Directional Information Flow for Effective R&D/Marketing Integration: A Canadian Telecom Firm Experience. Journal of Product Innovation Management, 13(2), 152-166. https://doi.org/10.1111/1540-5885.1320152 |
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