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Demystifying the first-time experience of mobile games : the presence of a tutorial has a positive impact on non-expert players' flow and continuous-use intentions

Mario Passalacqua, Raphaël Morin, Sylvain Sénécal, Lennart E. Nacke and Pierre-Majorique Léger

Article (2020)

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Abstract

The purpose of video game tutorials is to help players easily understand new game mechanics and thereby facilitate chances of early engagement with the main contents of one’s game. The mobile game market (i.e., phones and tablets) faces important retention issues caused by a high number of players who abandon games permanently within 24 h of downloading them. A laboratory experiment with 40 players tested how tutorial presence and player expertise impact on users’ psychophysiological states and continuous-use intentions (CUIs). The results suggest that in a simple game context, tutorials have a positive impact on non-expert players’ perceived state of flow and have no effect on expert players’ perceived flow. The results also suggest that flow has a positive impact on CUIs for both experts and non-experts. The theoretical contributions and managerial implications of these results are discussed.

Uncontrolled Keywords

mobile gaming; tutorial; player expertise; flow; electrodermal activity; continuous-use intentions

Subjects: 1600 Industrial engineering > 1600 Industrial engineering
1600 Industrial engineering > 1601 Operations research and management science
1600 Industrial engineering > 1606 Operations management
Department: Department of Mathematics and Industrial Engineering
Funders: CRSNG / NSERC
Grant number: CRSNG EGP 484281-15
PolyPublie URL: https://publications.polymtl.ca/9418/
Journal Title: Multimodal Technologies and Interaction (vol. 4, no. 3)
Publisher: MDPI
DOI: 10.3390/mti4030041
Official URL: https://doi.org/10.3390/mti4030041
Date Deposited: 16 Aug 2023 14:48
Last Modified: 27 Sep 2024 12:28
Cite in APA 7: Passalacqua, M., Morin, R., Sénécal, S., Nacke, L. E., & Léger, P.-M. (2020). Demystifying the first-time experience of mobile games : the presence of a tutorial has a positive impact on non-expert players' flow and continuous-use intentions. Multimodal Technologies and Interaction, 4(3), 41 (12 pages). https://doi.org/10.3390/mti4030041

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