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Demystifying the first-time experience of mobile games : the presence of a tutorial has a positive impact on non-expert players' flow and continuous-use intentions

Mario Passalacqua, Raphaël Morin, Sylvain Sénécal, Lennart E. Nacke et Pierre-Majorique Léger

Article de revue (2020)

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Abstract

The purpose of video game tutorials is to help players easily understand new game mechanics and thereby facilitate chances of early engagement with the main contents of one’s game. The mobile game market (i.e., phones and tablets) faces important retention issues caused by a high number of players who abandon games permanently within 24 h of downloading them. A laboratory experiment with 40 players tested how tutorial presence and player expertise impact on users’ psychophysiological states and continuous-use intentions (CUIs). The results suggest that in a simple game context, tutorials have a positive impact on non-expert players’ perceived state of flow and have no effect on expert players’ perceived flow. The results also suggest that flow has a positive impact on CUIs for both experts and non-experts. The theoretical contributions and managerial implications of these results are discussed.

Mots clés

mobile gaming; tutorial; player expertise; flow; electrodermal activity; continuous-use intentions

Sujet(s): 1600 Génie industriel > 1600 Génie industriel
1600 Génie industriel > 1601 Recherche opérationnelle et science de la gestion
1600 Génie industriel > 1606 Gestion de la production
Département: Département de mathématiques et de génie industriel
Organismes subventionnaires: CRSNG / NSERC
Numéro de subvention: CRSNG EGP 484281-15
URL de PolyPublie: https://publications.polymtl.ca/9418/
Titre de la revue: Multimodal Technologies and Interaction (vol. 4, no 3)
Maison d'édition: MDPI
DOI: 10.3390/mti4030041
URL officielle: https://doi.org/10.3390/mti4030041
Date du dépôt: 16 août 2023 14:48
Dernière modification: 06 avr. 2024 15:04
Citer en APA 7: Passalacqua, M., Morin, R., Sénécal, S., Nacke, L. E., & Léger, P.-M. (2020). Demystifying the first-time experience of mobile games : the presence of a tutorial has a positive impact on non-expert players' flow and continuous-use intentions. Multimodal Technologies and Interaction, 4(3), 41 (12 pages). https://doi.org/10.3390/mti4030041

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