Documents publiés en "2005"

Article de revue

Lapierre, J., & Denier, A. (2005). ICT Adoption and Moderating Effects of Institutional Factors on Salesperson's Communication Effectiveness: a Contingency Study in High-Tech Industries. Technovation, 25(8), 909-927. Lien externe

Lapierre, J., & Skelling, J. (2005). Salesforce control system in high‐tech contexts: do environment and industry matter? Journal of Business & Industrial Marketing, 20(6), 297-306. Lien externe

Communication écrite

Lapierre, J., & Cappella, B. (juillet 2023). IBM, from products to professional services provider : the role of functional groups for cohesion in optimizing value delivered to customers [Communication écrite]. PICMET 05 Conference, Portland, Oregon. Lien externe