Documents publiés en "1999"

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Lapierre, J. (1999). Strator : a measure of strategic orientation. (Rapport technique n° EPM-RT-99-09). Accès restreintDisponible

Lapierre, J. (janvier 1999). Customer value in industrial contexts [Communication écrite]. Connecting to customers: value, volume and ono-to-one- Annual academic workshop, Atlanta, USA. Non disponible

Lapierre, J. (janvier 1999). Impact of market environment on strategic orientations in high-tech firms [Communication écrite]. 3e congrès international de génie industriel (CIGI 1999), Montréal, Québec. Non disponible

Lapierre, J. (1999). Development of measures to assess customer value in a business-to-business context. Advances in business marketing and purchasing, 9, 243-286. Lien externe

Lapierre, J., & Dupré, J. P. (janvier 1999). Relational value drivers make a difference for organizational customers [Communication écrite]. 15th IMP conference, Dublin, Ireland. Non disponible

Lapierre, J., & Oury, V. (janvier 1999). Customer, competitor and technological orientations: the case of information technology suppliers [Communication écrite]. European marketing academy (EMAC), Berlin, Germany. Non disponible

Lapierre, J., Filiatrault, P., & Chebat, J.-C. (1999). Value Strategy Rather Than Quality Strategy: a Case of Business-to-Business Professional Services. Journal of Business Research, 45(2), 235-246. Lien externe