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Value Strategy Rather Than Quality Strategy: a Case of Business-to-Business Professional Services

Jozée Lapierre, Pierre Filiatrault and Jean-Charles Chebat

Article (1999)

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Department: Department of Mathematics and Industrial Engineering
PolyPublie URL: https://publications.polymtl.ca/28831/
Journal Title: Journal of Business Research (vol. 45, no. 2)
Publisher: Elsevier
DOI: 10.1016/s0148-2963(97)00223-3
Official URL: https://doi.org/10.1016/s0148-2963%2897%2900223-3
Date Deposited: 18 Apr 2023 15:22
Last Modified: 05 Apr 2024 11:17
Cite in APA 7: Lapierre, J., Filiatrault, P., & Chebat, J.-C. (1999). Value Strategy Rather Than Quality Strategy: a Case of Business-to-Business Professional Services. Journal of Business Research, 45(2), 235-246. https://doi.org/10.1016/s0148-2963%2897%2900223-3

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