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Customer, competitor and technological orientations: the case of information technology suppliers

Jozée Lapierre and V. Oury

Paper (1999)

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Department: Department of Mathematics and Industrial Engineering
PolyPublie URL: https://publications.polymtl.ca/28830/
Conference Title: European marketing academy (EMAC)
Conference Location: Berlin, Germany
Conference Date(s): 1999-01-01 - 1999-12-31
Date Deposited: 18 Apr 2023 15:22
Last Modified: 25 Sep 2024 16:10
Cite in APA 7: Lapierre, J., & Oury, V. (1999, January). Customer, competitor and technological orientations: the case of information technology suppliers [Paper]. European marketing academy (EMAC), Berlin, Germany.

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