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Development of measures to assess customer value in a business-to-business context

Jozée Lapierre

Article (1999)

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Department: Department of Mathematics and Industrial Engineering
PolyPublie URL: https://publications.polymtl.ca/28835/
Journal Title: Advances in business marketing and purchasing (vol. 9)
Publisher: Elsevier
DOI: 10.1016/s1069-0964(00)09009-8
Official URL: https://doi.org/10.1016/s1069-0964%2800%2909009-8
Date Deposited: 18 Apr 2023 15:22
Last Modified: 05 Apr 2024 11:17
Cite in APA 7: Lapierre, J. (1999). Development of measures to assess customer value in a business-to-business context. Advances in business marketing and purchasing, 9, 243-286. https://doi.org/10.1016/s1069-0964%2800%2909009-8

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