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Documents publiés en "1998"

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Lapierre, J. (janvier 1998). Product-service and relationship-related drivers of customer value: evidence from the information technology industry [Communication écrite]. 5th international research seminar in service management, La Londe Les Maures, France. Non disponible

Lapierre, J. (1998). The role of corporate image in the evaluation of business-to-business professional services: the case of consulting engineers. Journal of professional services marketing, 16(1), 21-42. Lien externe

Lapierre, J., & Deslandes, S. (1998). Role of relational factors in the evaluation of a professional service and the maintenance of a long-term relationship with the service provider. Dans Gemünden, H. G., Ritter, T., & Walter, A. (édit.), Relationships and networks in international markets (Vol. 3, p. 81-90). Lien externe

Lapierre, J., Venne, S., & Deneault, D. (janvier 1998). Determinants of customer value: evidence from the information technology industry [Communication écrite]. 7th International Conference on Management of Technology, Orlando, FL, USA. Non disponible

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