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The role of corporate image in the evaluation of business-to-business professional services: the case of consulting engineers

Jozée Lapierre

Article (1998)

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Department: Department of Mathematics and Industrial Engineering
PolyPublie URL: https://publications.polymtl.ca/29539/
Journal Title: Journal of professional services marketing (vol. 16, no. 1)
DOI: 10.1300/j090v16n01_02
Official URL: https://doi.org/10.1300/j090v16n01_02
Date Deposited: 18 Apr 2023 15:23
Last Modified: 05 Apr 2024 11:18
Cite in APA 7: Lapierre, J. (1998). The role of corporate image in the evaluation of business-to-business professional services: the case of consulting engineers. Journal of professional services marketing, 16(1), 21-42. https://doi.org/10.1300/j090v16n01_02

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