Article (1998)
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| Department: | Department of Mathematics and Industrial Engineering |
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| PolyPublie URL: | https://publications.polymtl.ca/29539/ |
| Journal Title: | Journal of professional services marketing (vol. 16, no. 1) |
| Publisher: | Taylor & Francis |
| DOI: | 10.1300/j090v16n01_02 |
| Official URL: | https://doi.org/10.1300/j090v16n01_02 |
| Date Deposited: | 18 Apr 2023 15:23 |
| Last Modified: | 25 Sep 2024 16:11 |
| Cite in APA 7: | Lapierre, J. (1998). The role of corporate image in the evaluation of business-to-business professional services: the case of consulting engineers. Journal of professional services marketing, 16(1), 21-42. https://doi.org/10.1300/j090v16n01_02 |
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