The role of corporate image in the evaluation of business-to-business professional services: the case of consulting engineers

Jozée Lapierre

Article (1998)

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Department:	Department of Mathematics and Industrial Engineering
PolyPublie URL:	https://publications.polymtl.ca/29539/
Journal Title:	Journal of professional services marketing (vol. 16, no. 1)
Publisher:	Taylor & Francis
DOI:	10.1300/j090v16n01_02
Official URL:	https://doi.org/10.1300/j090v16n01_02
Date Deposited:	18 Apr 2023 15:23
Last Modified:	25 Sep 2024 16:11

Cite in APA 7:	Lapierre, J. (1998). The role of corporate image in the evaluation of business-to-business professional services: the case of consulting engineers. Journal of professional services marketing, 16(1), 21-42. https://doi.org/10.1300/j090v16n01_02
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