The role of corporate image in the evaluation of business-to-business professional services: the case of consulting engineers

Jozée Lapierre

Article de revue (1998)

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Département:	Département de mathématiques et de génie industriel
URL de PolyPublie:	https://publications.polymtl.ca/29539/
Titre de la revue:	Journal of professional services marketing (vol. 16, no 1)
DOI:	10.1300/j090v16n01_02
URL officielle:	https://doi.org/10.1300/j090v16n01_02
Date du dépôt:	18 avr. 2023 15:23
Dernière modification:	05 avr. 2024 11:18

Citer en APA 7:	Lapierre, J. (1998). The role of corporate image in the evaluation of business-to-business professional services: the case of consulting engineers. Journal of professional services marketing, 16(1), 21-42. https://doi.org/10.1300/j090v16n01_02
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