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Lapierre, J. (janvier 1995). Role of corporate image in the evaluation of business-to-business professional services: the case of consulting engineers [Communication écrite]. Congrès international de génie industriel de Montréal, Montréal, Québec. Non disponible
Lapierre, J., & Baretto, M. P. (janvier 1995). Study on the market orientation concept in a high technology context [Communication écrite]. European marketing academy (EMAC), Paris, France. Non disponible
Lapierre, J., & Hénault, B. (janvier 1995). Bidirectional information transfer: an imperative for network and marketing integration in the telecommunications industry [Communication écrite]. symposium: globalisation and competitiveness, Agadir, Maroc. Non disponible
