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Bidirectional information transfer: an imperative for network and marketing integration in the telecommunications industry

Jozée Lapierre and B. Hénault

Paper (1995)

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Department: Department of Mathematics and Industrial Engineering
PolyPublie URL: https://publications.polymtl.ca/32052/
Conference Title: symposium: globalisation and competitiveness
Conference Location: Agadir, Maroc
Conference Date(s): 1995-01-01 - 1995-12-31
Date Deposited: 18 Apr 2023 15:25
Last Modified: 25 Sep 2024 16:14
Cite in APA 7: Lapierre, J., & Hénault, B. (1995, January). Bidirectional information transfer: an imperative for network and marketing integration in the telecommunications industry [Paper]. symposium: globalisation and competitiveness, Agadir, Maroc.

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