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Role of corporate image in the evaluation of business-to-business professional services: the case of consulting engineers

Jozée Lapierre

Paper (1995)

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Department: Department of Mathematics and Industrial Engineering
PolyPublie URL: https://publications.polymtl.ca/32054/
Conference Title: Congrès international de génie industriel de Montréal
Conference Location: Montréal, Québec
Conference Date(s): 1995-01-01 - 1995-12-31
Date Deposited: 18 Apr 2023 15:25
Last Modified: 25 Sep 2024 16:14
Cite in APA 7: Lapierre, J. (1995, January). Role of corporate image in the evaluation of business-to-business professional services: the case of consulting engineers [Paper]. Congrès international de génie industriel de Montréal, Montréal, Québec.

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