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Optimization of the Market-Mix in the Banking Industry

Jean-François Larochelle and Brunilde Sanso

Technical Report (1998)

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Department: Department of Electrical Engineering
Research Center: GERAD - Research Group in Decision Analysis
PolyPublie URL: https://publications.polymtl.ca/63606/
Report number: G-98-24
Official URL: https://www.gerad.ca/fr/papers/G-98-24
Date Deposited: 25 Apr 2025 13:24
Last Modified: 25 Apr 2025 13:24
Cite in APA 7: Larochelle, J.-F., & Sanso, B. (1998). Optimization of the Market-Mix in the Banking Industry. (Technical Report n° G-98-24). https://www.gerad.ca/fr/papers/G-98-24

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