Preferences for Alternative Fuel Trucks among International Transport Companies

Fossil-fuel consumption in land freight is over 19%. Alternative fuel trucks (AFTs) help decrease greenhouse gas emissions. However, AFT preferences in international land transit have received little attention due to passing through various countries with different financial and regulation plans. This variety affects AFTs’ market share. This study analyzes factors influencing AFT preferences in international land transit. A questionnaire (designed in four sections) was distributed among international transport companies in Iran and Europe. A principal component analysis helped extract principal components composed of cognitive, environmental, policy, practical, and economic variables. The multinomial logit models include 26 meaningful variables. The marginal effect analysis shows that the service quality of the manufacturer, importance of greenhouse gas mitigation, and social responsibility do not significantly elevate AFT preferences. In addition, cargo type influences AFT choice. The results of this study help to identify the barriers affecting AFTs’ market share, which can positively impact air pollution.