Impact analysis of marketing information systems on strategic marketing planning effectiveness : the case of in Iranian Banks

Amir Reza Mamdoohi and M. R. Hashemi

Paper (2008)

Document published while its authors were not affiliated with Polytechnique Montréal

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PolyPublie URL:	https://publications.polymtl.ca/56136/
Conference Title:	2nd International Marketing Management Conference
Conference Location:	Tehran, Iran
Conference Date(s):	2008-02-01 - 2008-02-29
Date Deposited:	02 Nov 2023 15:35
Last Modified:	25 Sep 2024 16:47

Cite in APA 7:	Mamdoohi, A. R., & Hashemi, M. R. (2008, February). Impact analysis of marketing information systems on strategic marketing planning effectiveness : the case of in Iranian Banks [Paper]. 2nd International Marketing Management Conference, Tehran, Iran.
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