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Impact analysis of marketing information systems on strategic marketing planning effectiveness : the case of in Iranian Banks

Amir Reza Mamdoohi and M. R. Hashemi

Paper (2008)

Document published while its authors were not affiliated with Polytechnique Montréal

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PolyPublie URL: https://publications.polymtl.ca/56136/
Conference Title: 2nd International Marketing Management Conference
Conference Location: Tehran, Iran
Conference Date(s): 2008-02-01 - 2008-02-29
Date Deposited: 02 Nov 2023 15:35
Last Modified: 05 Apr 2024 12:03
Cite in APA 7: Mamdoohi, A. R., & Hashemi, M. R. (2008, February). Impact analysis of marketing information systems on strategic marketing planning effectiveness : the case of in Iranian Banks [Paper]. 2nd International Marketing Management Conference, Tehran, Iran.

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