Dynamic marketing policies with rating-sensitive consumers: A mean-field games approach

Rabih Salhab, Jérôme Le Ny, Roland P. Malhamé and Georges Zaccour

Article (2022)

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Department:	Department of Electrical Engineering
Research Center:	GERAD - Research Group in Decision Analysis
PolyPublie URL:	https://publications.polymtl.ca/49849/
Journal Title:	European Journal of Operational Research (vol. 299, no. 3)
Publisher:	Elsevier B.V.
DOI:	10.1016/j.ejor.2021.08.031
Official URL:	https://doi.org/10.1016/j.ejor.2021.08.031
Date Deposited:	18 Apr 2023 14:59
Last Modified:	05 Apr 2024 11:52

Cite in APA 7:	Salhab, R., Le Ny, J., Malhamé, R. P., & Zaccour, G. (2022). Dynamic marketing policies with rating-sensitive consumers: A mean-field games approach. European Journal of Operational Research, 299(3), 1079-1093. https://doi.org/10.1016/j.ejor.2021.08.031
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