Documents publiés en "2008"

Article de revue

Mamdoohi, A. R., & Hashemi, M. R. (2008). Barriers to marketing strategies implementation: a classification & prioritization for Iran Khodro Company. Journal of Business Management, 1(1), 119-134. Lien externe

Communication écrite

Mamdoohi, A. R., & Hashemi, M. R. (février 2008). Identification & prioritization of marketing strategy implementation barriers based on a conceptual classification : the case of Iran Khodro Company [Communication écrite]. 2nd International Marketing Management Conference, Tehran, Iran. Non disponible

Mamdoohi, A. R., & Hashemi, M. R. (février 2008). Impact analysis of marketing information systems on strategic marketing planning effectiveness : the case of in Iranian Banks [Communication écrite]. 2nd International Marketing Management Conference, Tehran, Iran. Non disponible