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Lapierre, J., & Hénault, B. (1996). Bi-Directional Information Flow for Effective R&D/Marketing Integration: A Canadian Telecom Firm Experience. Journal of Product Innovation Management, 13(2), 152-166. Lien externe
Lapierre, J., & Hénault, B. (janvier 1995). Bidirectional information transfer: an imperative for network and marketing integration in the telecommunications industry [Communication écrite]. symposium: globalisation and competitiveness, Agadir, Maroc. Non disponible
