Development of measures to assess customer value in a business-to-business context

Substantive research stream for customer perceived value measures -- Alternative approaches to customer value research -- Methodological research stream for customer value measures -- Premises -- Circumscribing the theoretical construct -- Identifying and operationalizing the key dimensions of perceived value -- Benefit dimension -- Sacrifice dimension -- Operationalizing the construct -- Data collection procedure and sample characteristics -- Assessment of measurement properties -- Unidimensionality and convergent validity -- Internal consistency of operationalization (reliability) -- Discriminant validity -- A further exploration of customer value structure.

Mots clés

Consumer satisfaction -- Measurement; Consumers' preferences -- Measurement; Consommateurs -- Satisfaction -- Mesure; Consommateurs -- Préférences -- Mesure