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Dynamic Pricing on Round-Trip Carsharing Services: Travel Behavior and Equity Impact Analysis through an Agent-Based Simulation

Giulio Giorgione, Francesco Ciari et Francesco Viti

Article de revue (2020)

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Résumé

Carsharing companies can customize their service by adopting different pricing schemes and offers with the goal of increasing service attractivity, fleet usage and profits. Dynamic pricing strategies can be designed to adjust and balance cars’ availability temporally and spatially; they may pose some questions regarding customer equity, since such measures could impact their activities and mode choice. In this paper, we develop an experimental design for conducting an explorative analysis of how availability-based and time-based dynamic pricing schemes impact demand and supply performances. The strategy is simulated in the open-source agent-based software MATSim and compared to a fixed pricing policy scheme. Two spatial distributions of the value of time for the population of Berlin are applied (radially and coaxially) to systematically analyze agents’ behavior response to these pricing policies. Results confirm that when dynamic pricing is applied people with low value of time tend to abandon the carsharing mode in favor of other modes of transportation. Overall, the strategy applied in this study appears to be unfair, since it hinders low income groups from using the carsharing servic

Mots clés

MATSim; dynamic pricing; value of time; carsharing; equity

Renseignements supplémentaires: The version of MATSim employed to execute this experiment can be found at the following address: https://github.com/ggiorgione/streams, while the data used can be found at this address: https://github.com/ggiorgione/DynamicPricing.
Sujet(s): 1000 Génie civil > 1000 Génie civil
Département: Département des génies civil, géologique et des mines
Organismes subventionnaires: STREAMS, National Research Fund, Luxembourg
Numéro de subvention: 11608347
URL de PolyPublie: https://publications.polymtl.ca/9437/
Titre de la revue: Sustainability (vol. 12, no 17)
Maison d'édition: MDPI
DOI: 10.3390/su12176727
URL officielle: https://doi.org/10.3390/su12176727
Date du dépôt: 16 août 2023 14:03
Dernière modification: 27 sept. 2024 09:40
Citer en APA 7: Giorgione, G., Ciari, F., & Viti, F. (2020). Dynamic Pricing on Round-Trip Carsharing Services: Travel Behavior and Equity Impact Analysis through an Agent-Based Simulation. Sustainability, 12(17), 6727 (23 pages). https://doi.org/10.3390/su12176727

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