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Dynamic Pricing on Round-Trip Carsharing Services: Travel Behavior and Equity Impact Analysis through an Agent-Based Simulation

Giulio Giorgione, Francesco Ciari and Francesco Viti

Article (2020)

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Carsharing companies can customize their service by adopting different pricing schemes and offers with the goal of increasing service attractivity, fleet usage and profits. Dynamic pricing strategies can be designed to adjust and balance cars’ availability temporally and spatially; they may pose some questions regarding customer equity, since such measures could impact their activities and mode choice. In this paper, we develop an experimental design for conducting an explorative analysis of how availability-based and time-based dynamic pricing schemes impact demand and supply performances. The strategy is simulated in the open-source agent-based software MATSim and compared to a fixed pricing policy scheme. Two spatial distributions of the value of time for the population of Berlin are applied (radially and coaxially) to systematically analyze agents’ behavior response to these pricing policies. Results confirm that when dynamic pricing is applied people with low value of time tend to abandon the carsharing mode in favor of other modes of transportation. Overall, the strategy applied in this study appears to be unfair, since it hinders low income groups from using the carsharing servic

Uncontrolled Keywords

MATSim; dynamic pricing; value of time; carsharing; equity

Additional Information: The version of MATSim employed to execute this experiment can be found at the following address: https://github.com/ggiorgione/streams, while the data used can be found at this address: https://github.com/ggiorgione/DynamicPricing.
Subjects: 1000 Civil engineering > 1000 Civil engineering
Department: Department of Civil, Geological and Mining Engineering
Funders: STREAMS, National Research Fund, Luxembourg
Grant number: 11608347
PolyPublie URL: https://publications.polymtl.ca/9437/
Journal Title: Sustainability (vol. 12, no. 17)
Publisher: MDPI
DOI: 10.3390/su12176727
Official URL: https://doi.org/10.3390/su12176727
Date Deposited: 16 Aug 2023 14:03
Last Modified: 04 Nov 2023 12:54
Cite in APA 7: Giorgione, G., Ciari, F., & Viti, F. (2020). Dynamic Pricing on Round-Trip Carsharing Services: Travel Behavior and Equity Impact Analysis through an Agent-Based Simulation. Sustainability, 12(17), 6727 (23 pages). https://doi.org/10.3390/su12176727


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