Strategic Underinvestment in Informative Advertising: the Cases of Substitutes and Complements

Marcel Boyer and Michel Moreaux

Article (1999)

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Department:	Department of Mathematics and Industrial Engineering
PolyPublie URL:	https://publications.polymtl.ca/29084/
Journal Title:	Canadian Journal of Economics (vol. 32, no. 3)
DOI:	10.2307/136442
Official URL:	https://doi.org/10.2307/136442
Date Deposited:	18 Apr 2023 15:22
Last Modified:	08 Apr 2025 02:19

Cite in APA 7:	Boyer, M., & Moreaux, M. (1999). Strategic Underinvestment in Informative Advertising: the Cases of Substitutes and Complements. Canadian Journal of Economics, 32(3), 654-672. https://doi.org/10.2307/136442
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