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Strategic Underinvestment in Informative Advertising: the Cases of Substitutes and Complements

Marcel Boyer and M. Moreaux

Article (1999)

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Department: Department of Mathematics and Industrial Engineering
PolyPublie URL: https://publications.polymtl.ca/29084/
Journal Title: Canadian Journal of Economics (vol. 32, no. 3)
DOI: 10.2307/136442
Official URL: https://doi.org/10.2307/136442
Date Deposited: 18 Apr 2023 15:22
Last Modified: 05 Apr 2024 11:17
Cite in APA 7: Boyer, M., & Moreaux, M. (1999). Strategic Underinvestment in Informative Advertising: the Cases of Substitutes and Complements. Canadian Journal of Economics, 32(3), 654-672. https://doi.org/10.2307/136442

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