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Larochelle, J. F., & Sanso, B. (2000). An Optimization Model for the Market-Mix Problem in the Banking Industry. INFOR, 38(4), 390-406. Lien externe
Larochelle, J. F., & Sanso, B. (2000). An Optimization Model for the Market-Mix Problem in the Banking Industry. INFOR, 38(4), 390-406. Lien externe