An efficient real-time multi-modal single-leg transportation system

Ridesharing has emerged as a promising solution to tackle urban mobility challenges, offering affordability and convenience while potentially alleviating congestion and environmental impact. This study investigates the use of a transportation hub, which serves as both the origin and destination of rideshare trips. The proposed system integrates personal vehicles with carpooling options and shuttle services as dynamic transit solutions to serve ride requests. Our study encompasses the needs and goals of users, operators, emissions reduction, and the overarching system efficiency. Employing a multifaceted approach, we solve the system optimization problem using column generation, ensuring that our investigation captures the diverse interests and priorities within the realm of urban mobility. Through this lens, we provide a holistic assessment of the proposed approach under various scenarios, illuminating its efficacy in addressing the complex challenges of large-scale urban mobility.