Antecedents of Customers' Desired Value Change in a Business-to-Business Context: Theoretical Model and Empirical Assessment

Jozée Lapierre, Alexandre Tran-Khanh and Jimmy Skelling

Article (2008)

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Department:	Department of Mathematics and Industrial Engineering
PolyPublie URL:	https://publications.polymtl.ca/52891/
Journal Title:	Services Marketing Quarterly (vol. 29, no. 3)
Publisher:	Taylor & Francis
DOI:	10.1080/15332960802126039
Official URL:	https://doi.org/10.1080/15332960802126039
Date Deposited:	18 Apr 2023 15:15
Last Modified:	08 Apr 2025 07:21

Cite in APA 7:	Lapierre, J., Tran-Khanh, A., & Skelling, J. (2008). Antecedents of Customers' Desired Value Change in a Business-to-Business Context: Theoretical Model and Empirical Assessment. Services Marketing Quarterly, 29(3), 114-148. https://doi.org/10.1080/15332960802126039
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