Jozée Lapierre and Roxane G. Medeiros
Article (2006)
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| Department: | Department of Mathematics and Industrial Engineering |
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| PolyPublie URL: | https://publications.polymtl.ca/52890/ |
| Journal Title: | Journal of Strategic Marketing (vol. 14, no. 3) |
| Publisher: | Taylor & Francis |
| DOI: | 10.1080/09652540600825472 |
| Official URL: | https://doi.org/10.1080/09652540600825472 |
| Date Deposited: | 18 Apr 2023 15:17 |
| Last Modified: | 08 Apr 2025 07:21 |
| Cite in APA 7: | Lapierre, J., & Medeiros, R. G. (2006). Information and communication technology usage patterns: a case study. Journal of Strategic Marketing, 14(3), 229-244. https://doi.org/10.1080/09652540600825472 |
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