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Data mining vs RFM en marketing : une étude comparative dans le secteur du e-commerce

Philippe St-Aubin and Bruno Agard

Paper (2017)

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Department: Department of Mathematics and Industrial Engineering
Research Center: CIRRELT - Interuniversity Research Centre on Enterprise Networks, Logistics and Transportation
PolyPublie URL: https://publications.polymtl.ca/39968/
Conference Title: 12e Congrès international de génie industriel (CIGI 2017)
Conference Location: Compiègne, France
Conference Date(s): 2017-05-03 - 2017-05-05
Date Deposited: 18 Apr 2023 15:05
Last Modified: 23 Apr 2025 09:09
Cite in APA 7: St-Aubin, P., & Agard, B. (2017, May). Data mining vs RFM en marketing : une étude comparative dans le secteur du e-commerce [Paper]. 12e Congrès international de génie industriel (CIGI 2017), Compiègne, France (9 pages).

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