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Market segmentation through data mining: A method to extract behaviors from a noisy data set

Paul W. Murray, Bruno Agard and Marco A. Barajas

Article (2017)

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Department: Department of Mathematics and Industrial Engineering
PolyPublie URL: https://publications.polymtl.ca/37564/
Journal Title: Computers & Industrial Engineering (vol. 109)
Publisher: Elsevier
DOI: 10.1016/j.cie.2017.04.017
Official URL: https://doi.org/10.1016/j.cie.2017.04.017
Date Deposited: 18 Apr 2023 15:04
Last Modified: 08 Apr 2025 07:00
Cite in APA 7: Murray, P. W., Agard, B., & Barajas, M. A. (2017). Market segmentation through data mining: A method to extract behaviors from a noisy data set. Computers & Industrial Engineering, 109, 233-252. https://doi.org/10.1016/j.cie.2017.04.017

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