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Managing business-to-business service marketing relationship

Pierre Filiatrault and Jozée Lapierre

Article (1997)

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Department: Department of Mathematics and Industrial Engineering
PolyPublie URL: https://publications.polymtl.ca/30484/
Journal Title: Industrial marketing management (vol. 26, no. 2)
Publisher: Elsevier
DOI: 10.1016/s0019-8501(96)00090-9
Official URL: https://doi.org/10.1016/s0019-8501%2896%2900090-9
Date Deposited: 18 Apr 2023 15:23
Last Modified: 05 Apr 2024 11:19
Cite in APA 7: Filiatrault, P., & Lapierre, J. (1997). Managing business-to-business service marketing relationship. Industrial marketing management, 26(2), 213-222. https://doi.org/10.1016/s0019-8501%2896%2900090-9



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