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Segmenting information and communication technology usage: the case of salespeople in a Canadian telecommunication firm

Jozée Lapierre and R. Medeiros

Paper (2003)

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Department: Department of Mathematics and Industrial Engineering
PolyPublie URL: https://publications.polymtl.ca/25761/
Conference Title: 6th International Forum on the Sciences, Techniques and Art applied to Marketing Academy and Profession.
Conference Location: Madrid, Spain
Conference Date(s): 2003-11-27 - 2003-11-28
Date Deposited: 18 Apr 2023 15:20
Last Modified: 25 Sep 2024 16:06
Cite in APA 7: Lapierre, J., & Medeiros, R. (2003, November). Segmenting information and communication technology usage: the case of salespeople in a Canadian telecommunication firm [Paper]. 6th International Forum on the Sciences, Techniques and Art applied to Marketing Academy and Profession., Madrid, Spain.

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