Hélène Sicotte, Line Ricard, Claudia Rebolledo and Mario Bourgault
Article (2003)
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| Department: | Department of Mathematics and Industrial Engineering |
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| PolyPublie URL: | https://publications.polymtl.ca/25488/ |
| Journal Title: | Gestion (vol. 28, no. 2) |
| Publisher: | HEC Montréal |
| DOI: | 10.3917/riges.282.0064 |
| Official URL: | https://doi.org/10.3917/riges.282.0064 |
| Date Deposited: | 18 Apr 2023 15:20 |
| Last Modified: | 08 Apr 2025 02:14 |
| Cite in APA 7: | Sicotte, H., Ricard, L., Rebolledo, C., & Bourgault, M. (2003). Vendre quoi à qui? Ou la saga du marketing des nouveaux produits dans les firmes de haute technologie. Gestion, 28(2), 64-76. https://doi.org/10.3917/riges.282.0064 |
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