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Examining the relationship between individual characteristics, product characteristics, and media richness fit on consumer channel preference

Éric Brunelle and Jozée Lapierre

Paper (2007)

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Department: Department of Mathematics and Industrial Engineering
ISBN: 9783540745631
PolyPublie URL: https://publications.polymtl.ca/22184/
Conference Title: EC-Web 2007. 8th International Conference on E-Commerce and Web Technologies
Conference Location: Regensburg, Germany
Conference Date(s): 2007-09-03 - 2007-09-07
Publisher: Springer-Verlag
DOI: 10.1007/978-3-540-74563-1_6
Official URL: https://doi.org/10.1007/978-3-540-74563-1_6
Date Deposited: 18 Apr 2023 15:16
Last Modified: 08 Apr 2025 02:09
Cite in APA 7: Brunelle, É., & Lapierre, J. (2007, September). Examining the relationship between individual characteristics, product characteristics, and media richness fit on consumer channel preference [Paper]. EC-Web 2007. 8th International Conference on E-Commerce and Web Technologies, Regensburg, Germany. https://doi.org/10.1007/978-3-540-74563-1_6

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